Trailing-edge Baby Boomers, those born between 1955 and 1964, are an emergent, yet often overlooked, segment of Boomers. Fidelity & Guaranty Life, with the assistance of Jack Marrion from Advantage Compendium Ltd., will teach you:
To tap into the financial behavior of "leading-edge" and "trailing-edge" Baby Boomers
How to speak the language these groups respond to
The needs of retirees as they relate to annuities
New approaches for marketing to younger boomers
Download our complimentary whitepaper today and learn why annuities make sense.
Advantage Compendium Ltd. is led by Jack Marrion, providing research and consulting services to insurance companies and financial firms in a variety of annuity areas. He also serves as Director of Research for the National Association for Fixed Annuities and as a Research Fellow for Webster University.
In 1994 he wrote a book to help banks market investment & insurance solutions to their small business clients. In 1996 he produced the first independent hypothetical return monthly publication comparing all index annuities on the market, and created the quarterly Advantage Index Product Sales & Market Report in 1997 that was the first comprehensive report of index annuity sales, products and trends.